WE ARE AN ONLINE MAGAZINE for cultured millennials and creative professionals, a digital resource of the very best in today’s cultural landscape.
Launched in 2007, This Is Glamorous gained media attention and a strong loyal following for its uncompromising presentation of only high-end visuals, making navigating the vast digital wilderness of the internets not only easier, but an undeniable pleasure. We only feature the most exquisite visual stories from across the worlds of fashion, décor, art, architecture, design, beauty, food and travel.
Behind the Brand & Timeline
This Is Glamorous is launched by Roséline Lohr; the site quickly gains organic momentum, attracting readers from all around the world
This Is Glamorous is listed as one of The London Times’ 50 of the Best Design Blogs in the World
Its founder leaves 9 to 5 cubicle life for good to focus on the site full-time
New York City-based Laily, the first contributor, joins This Is Glamorous in the spring, with the second contributor, Vancouver-based Sarah, joining in October of the same year
Move to Edinburgh, Scotland, where a grand townhouse in the east end of the New Town would be the new TIG home for the next three years
While the new shop was quietly live in November 2013, it would not be until the new year until the official announcement. This Is Glamorous would be one of the very first blogs to successfully launch a separate brand.
The ethos for Belgrave Crescent:
The intermingling of design, function, exceptional craftsmanship, and beautiful materials. We are a young, modern company with a deep admiration and appreciation for the care and craftsmanship of the things of yesterday — ornate opera houses and romantic cobblestone streets — and are obsessed with creating and hand-selecting products that withstand trends and the test of time.
The new design, well ahead of its time, would be met with critical acclaim by design aficionados and readers alike, finding its way onto siteinspire just three months following launch, and be much-imitated for years to come.
The redesign would mark the successful shift of This Is Glamorous from blog to full-service website & online magazine.
The official launch of shop.thisisglamorous.com.
The concept for the new online shop is that it will function very much like a gallery, showcasing a collection of the most beautiful things on the interwebs created by the best artists & artisans from around the world. With a focus on design & craftsmanship, the shop consists of boutiques, with Belgrave Crescent being one, carrying our line of leather goods, and This Is Glamorous being another, carrying our own branded products, as well as things we have always loved, or items just discovered that will become longstanding favourites.