design & fashion

Design : Alexander Wang 2014 Surfboards

by

Alexander_Wang_HaydenShapes_Surfboard_02

Floating in this Friday is a number of fashion-fuelled activities that will have you heading to the beach rather than your local shops.

Chanel-No5-Film-Gisele-1

Tuesday saw Chanel No.5 spokeswoman, supermodel Gisele Bündchen, riding the waves in the new short film directed by director Baz Luhrmann, and yesterday saw the unveiling of the anticipated Alexander Wang capsule collection for high street brand H&M.

Chanel-No5-Film-Gisele-2

But with so much to look forward to, let’s take some time out to reflect on something also aquatic themed.

alexander-wang-x-haydenshapes-summer-2014-hypto-krypto-marble-surfboards-01

Last summer, American designer, Alexander Wang, collaborated exclusively with leading Australian brand Haydenshapes to create a surfboard installation for his new flagship store in Soho, New York City.

AW 2014 Surfboards_1

Initially created in the hopes of developing a high-end surfboard that would serve as a visual art piece, Wang created five marble surfboards suspended on a cage wall in an installation called 22 Summer.

AW2014Surfboard-Store

Suspended alongside a black monolithic wave sculpted black sand, the delicate boards were co-developed by Wang and Haydenshapes founder Hayden Cox.

AW 2014 Surfboards

AW 2014 Surfboards_2

The limited-edition surfboards are created using digitally printed photograph transfers from silk, applied to the Fiberglass and resin-coated boards.

AW 2014 Surfboards_3

Presented alongside a stunning series of photos and a short film demonstrating the natural contrast between the organic formation of marble with other earthly patterns, the surfboards are a work of art, mirroring the foaming white of breaking waves, jagged rocks of coastal cliffs and the subtle disintegration of where the water meets the sand. Beautiful. Anita

AW 2014 Surfboards_4

{ Images from 1 / 2 / 3 / 4 }

1
Contributor, London & Boston

A petite freelancer from London with an endless itch to travel. Happily infatuated with popular culture. Often found jamming out at concerts and sipping a good brew at your local café.
wwwemail

0 Notes
  • Thank you for stopping in to say hello — it's lovely to hear from you!

    Please note that comments are moderated for spam, profanity, hate speech or seek to promote a personal or unrelated business.