Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

YESTERDAY WAS A PINK BLOSSOM DAY, the air laden with the scent, petals floating on spring breezes and it was enough to cause spring fever for the heady and hot days ahead — the days of summer, the essence of which is perfectly captured in Mlle Mademoiselle’s new Spring/Summer 2014 campaign, shot by Henrik Purienne and featuring Kim Riekenberg. There is sexy white lace and the dramatic white sands of the dessert, an old Citroën, short shorts and halter tops, and rose-coloured glasses . . .

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

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Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle Spring/Summer 2014

[Images : Ad Campaign : Kim Riekenberg by Henrik Purienne for Mlle Mademoiselle S/S 2014 via Oracle Fox]