{style inspiration | ad campaign : alexa chung for fray i.d}

alexa3

 

of-daydreams

. . . so very inspired by this pretty, pretty ad campaign featuring alexa chung for japanese clothing label, fray i.d — the soft pinks and chiffon, short trenches and leopard print loafers, lacy white dresses and navy blazers, and the enchanting, hazy light of daydreams . . .

alexa1

Alexa-Chung-for-Fray-I.D-2012-06

alexa2

Alexa-Chung-for-Fray-I.D-2012-03

Alexa-Chung-for-Fray-I.D-2012-05


Alexa-Chung-for-Fray-I.D-2012-010

Alexa-Chung-for-Fray-I.D-2012-04

Alexa-Chung-for-Fray-I.D-2012-011

Alexa-Chung-for-Fray-I.D-2012-02

alexa5

Alexa-Chung-for-Fray-I.D-2012-09

Alexa-Chung-for-Fray-I.D-2012-07

Alexa-Chung-for-Fray-I.D-2012-01

Alexa-Chung-for-Fray-I.D-2012-00

Alexa-Chung-for-Fray-I.D-2012-012

[images : alexa chung for FRAY I.D via rdujour]