design

{favourite five: denise porcaro}

by

denise-final2.001

I perhaps owe having become a painter to flowers.

~Claude Monet

 

. . . to enter the world of denise porcaro is to be swept away into an enchanting realm you only thought possible in the secret garden . . .

denise, the founder and owner of the alluring flower girl in nyc, has taken floral design to new heights with her exquisite eye for beauty and ethereal arrangements — a delicate bundle she creates with dainty garden roses, ravishing wild flowers, or lavish peonies wrapped with the prettiest of ribbons will whisk you away into the romance of a bygone era

with a client list that includes stella mccartney, chanel and the illustrious plaza hotel of manhattan {and a blooming career that has graced the pages of vogue, instyle and elle} we will definitely be paying close attention to denise’s:

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{five favourite pieces of advice for running a business}

1. dedication is key:know that if you’re going to go for something, it should envelope your whole life; you’re married to your business in a way, and you should know that going into it

2. have a business plan:you don’t need a big business plan — it can even be written on the back of a bar napkin — you just need to write down your goals and visualize them happening

3. do what you love: if you’re doing what you love, it is that much easier; it cuts all the work in half when it is your passion

4. read your client: cater to your client’s unique taste; listen to them, their budget, their likes and dislikes — that’s what we do at flower girl– we don’t give our clients “package a” or “package b”, but really sit with them and figure out exactly what they want and do our best to give them exactly that

5. don’t sweat the small stuff: this is much easier said than done; when you’re a perfectionist and you’re doing this sort of work, it’s hard not to sweat the small stuff, but you have to keep perspective and remember the big picture

~ laily


{images:
vogue, february 2010, dress by jason wu, boots by dolce & gabbana; inset, vogue, may 2008}

Contributor, New York City

Laily lives in NYC and began contributing to This is Glamorous in 2011 - interviewing designers for a popular series called Favourite Five. Her background ranges from studying documentary photography at the School of Visual Arts in Manhattan to founding Project Flora, a company that works with florists, event planners, and socially-conscious brides and grooms to resell flowers after events, donating a part of the proceeds to charity. She currently runs a digital media and marketing company servicing an array of clients, including Flower Girl NYC and Lushlife Nailworks. Her new column, La Fête, explores trends in the world of event design and planning.
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13 Notes
  • I love this post! The advice is right on. Being a business owner of two businesses I know this advice is needed when starting out!

  • …am so grateful for this advice, and feeling very inspired by this very important advice. I find this information very useful, thank you so much Laily for posting! I am a huge fan already of favourite fives!!


    Rachel

  • Great advice. Thank you! I hope to one day have my own PR agency.

  • Wonderful advice and what a truley amazing job. Follow your heart..it know’s the way :)!!

  • As a designer/business owner, I sort of mentally already knew this advice, but sometimes you need someone to remind you! Thanks for that, and I couldn’t agree more. Lovely site.

    Best,
    John Agee

  • nice blog check my blog out :)
    http://girlynote.blogspot.com

  • Beautiful pictures and advice!! I tried my own business a couple years ago, but I just wasn’t cut out for it! I think I did sweat too much of the small stuff.

    The Cheeky Cafe

    P.S. My adorable tote giveaway ends tonight, so make sure you enter;)

  • She looks so great with the flowers wow!!

    Come and enter my just in time for Spring Giveaway!

    xoxo
    Karena
    Art by Karena

  • She is so right..
    especially no5, I’ve fallen in that trap a thousand times! It’s exactly what Voltaire say:
    “The perfect is the enemy of good”

    Love your new favorite five series!
    xo, Eleni

  • In total agreement with Kate, great outfit. A very stylish and inspiring gal!

    Great post!

  • Perfect advice ..the third one in Rumi’s words reads as ” let what you love be what you do”!gorgeous flowers…beautiful post as always!! xx meenal

  • This spot looks enchanting—what a lovely find… as for the advice, it is perfect, and so so true. Thank you for sharing this with us, xo

  • wow, beautiful flowers and advice. plus, her outfit is killer!

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