design

{favourite five: denise porcaro}

by

denise-final2.001

I perhaps owe having become a painter to flowers.

~Claude Monet

 

. . . to enter the world of denise porcaro is to be swept away into an enchanting realm you only thought possible in the secret garden . . .

denise, the founder and owner of the alluring flower girl in nyc, has taken floral design to new heights with her exquisite eye for beauty and ethereal arrangements — a delicate bundle she creates with dainty garden roses, ravishing wild flowers, or lavish peonies wrapped with the prettiest of ribbons will whisk you away into the romance of a bygone era

with a client list that includes stella mccartney, chanel and the illustrious plaza hotel of manhattan {and a blooming career that has graced the pages of vogue, instyle and elle} we will definitely be paying close attention to denise’s:

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{five favourite pieces of advice for running a business}

1. dedication is key:know that if you’re going to go for something, it should envelope your whole life; you’re married to your business in a way, and you should know that going into it

2. have a business plan:you don’t need a big business plan — it can even be written on the back of a bar napkin — you just need to write down your goals and visualize them happening

3. do what you love: if you’re doing what you love, it is that much easier; it cuts all the work in half when it is your passion

4. read your client: cater to your client’s unique taste; listen to them, their budget, their likes and dislikes — that’s what we do at flower girl– we don’t give our clients “package a” or “package b”, but really sit with them and figure out exactly what they want and do our best to give them exactly that

5. don’t sweat the small stuff: this is much easier said than done; when you’re a perfectionist and you’re doing this sort of work, it’s hard not to sweat the small stuff, but you have to keep perspective and remember the big picture

~ laily


{images:
vogue, february 2010, dress by jason wu, boots by dolce & gabbana; inset, vogue, may 2008}

Laily Samadi
Contributor, New York City

Laily lives in NYC and began contributing to This is Glamorous in 2011 - interviewing designers for a popular series called Favourite Five. Her background ranges from studying documentary photography at the School of Visual Arts in Manhattan to founding Project Flora, a company that works with florists, event planners, and socially-conscious brides and grooms to resell flowers after events, donating a part of the proceeds to charity. She currently runs a digital media and marketing company servicing an array of clients, including Flower Girl NYC and Lushlife Nailworks. Her new column, La Fête, explores trends in the world of event design and planning.
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